By Geoffrey Smith and Peter Nurse
Investing.com — Spotify Technology SA (NYSE:) faces a reckoning.
The music streaming service, which debuted on NYSE in 2018, has been adding users at a torrid pace, forecasting growth in average monthly users for the fourth quarter at roughly 25% above the last three months of 2019. With nearly 300 million users already, it is still poised for growth as it enters new global markets such as Eastern Europe and expands its offerings beyond music to podcasts.
But Spotify also faces competitive challenges from Big Tech: Amazon, Apple and Google are all getting in the music streaming business. Profit has been elusive, and as a pure-play company, Spotify has less flexibility to compete against behemoth companies that can offer audio streaming on slim to no margins.
Investing.com’s Geoffrey Smith argues the case in favor of investing in Spotify, while Peter Nurse explains why…